Dre, Snoop, NWA, Ice Cube (on his own), Eric B & Rakim, KRS, Tribe Called Quest, De La Soul, Too Short, Big L or even The Pharcyde did for that golden age of rap music? Really? Those 2 CDs (MATW and Ready to Die) are the most important in hip-hop history? We outsold Bad Boy, LaFace, every black record label out there we outsold them, and in one year! "Ĭommercial music (especially rap) is about making $$$, if you don't understand that, then you don't understand business - unfortunately, this ambition hit Pac too hard before his physical demise. Ain’t no other record company out there, that sold as many records as we did. U/CornDoggyStyle - Pac said it himself on at the MTV interview in New York " we rap to make money, we do business. He will always be my favorite rap delivery artist - but I can't stress how important it is NOT to be a bandwagon listener on an artist’s most commercially popular work. By 95/96, Pac was a music ”pop” star - he was selling music to make money period - it was not about the core substance of his music anymore - he was living a ”thug life” image post-jail, to sell records, and that got him killed. The artist’s original work is usually the best when viewed through the lens of time. What changed in 94/95 was his music production.and the need to go for a mainstream sound, which is classic music industry stuff.Īfter personally listening to hip hop for over 30 years, it is important to reflect on an artist when they first came out, versus their most recent work this actually applies to any genre of music (e.g. Pac was using voice ”doubling” and ”alliteration” since his first album - those delivery styles persist through all his albums if you are not aware of this, then you really do not understand his ”sound” and style.
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